Redefine Lending branding, social media, and marketing - In 2023 I was tasked with developing a new brand in mortgages. Redefine Lending is centered around a new business model that recruits Realtors to become licensed Loan Originators. I was responsible for all aspects of the creative for Redefine excluding the website (credit to Ryan Hayes of APBD). The E accent in Redefine mimics multiple definitions in dictionary, eluding to the new set of standards that Redefine Lending adheres to.